We’ve had the pleasure of working with the team imperial lighting for over 18 years, as one of our long-standing clients, the website business has gone through many reiterations. The latest being to simplify the customer journey. It was the densified through our analytics that customers made their decisions based on two choices, colour, or shape, or a combination of both, so as part of the latest redesign, we made those options first and foremost as part of the customer journey.

The website has been responsible over the years for consistent online sales, but also attracted some of the worlds top interior designers which has led to a pool lighting, working with some of the major hospitality brands, and banking brands around the world