It must be true, I read it on the Internet !!, How many times have we heard that.
Whilst the Internet is an amazing research tool it’s very difficult to differentiate between true and false and sometimes it isn’t as simple as that.
The tech industry is probably one of the worst culprits, not always because people are trying to mislead, but actually there are often multiple truths to statements around technology.
In this I’m hoping to address some of the more popular truths, myths and the in-between is which I hope you will find useful and will certainly give you some background information when planning your next technology project.
Truth, Myths and the In-Between’s
I need to patent /copyright my idea before I can discuss it with anybody
This is probably the most popular conversation I’ve had in the last 21 years, the reality is unless you’ve developed a completely unique process using completely unique technology that no one else can replicate or vary, then essentially you cannot protect your concept.
A simple analogy, I always use with clients is if you could, there would only be one search engine, there would only be one auction website and there would only be one social network and if companies like Google, Facebook, eBay cannot protect the idea than us mere mortals never will.
A good practice when talking to your software developer always insists on an NDA, they’re not bullet-proof, but do offer a level of protection and shows good practice, but in simple terms, there is no way to protect an idea/concept because that idea/concept can be varied and still achieve the same thing.
I Can Register My App Name
App names are not like domain names you cannot preregister them, it is true that on the relevant App Store android and Apple that each app has to have a unique name, but there is no way to pre-book this until such times as you submit your app and create an initial profile, you then have to submit your app within 30 days or you lose the exclusive right to that name.
It’s really difficult to get Apple and Google’s approval for your app.
Actually it’s not, but there are some things to consider, without getting too technical, there are functions and features that we are allowed to use as developers, and there are features and functions that we are not allowed to use.
There is also a set of guidelines which although a little bit ambiguous do give you clear indications of what you cannot do, for example, firearms-related apps not permitted, more recently VAPE apps have been prohibited. This would be an example of where the guidelines apply and are easy for you to read and are freely available. The more technical aspects i.e. functionality we are allowed to use are not allowed to use.
Our own experience just recently was that a customer approached us for an app that predicted which phone tariff you should be on based on your usage. My first reaction what a great idea, but then in discussions with our developers your phone usage is not one of the pieces of data we are allowed to access so therefore, although we could actually build this app and make it work, as soon as we submitted it to Google or Apple would be declined.
Something we do to protect our clients is guarantee approval from a technical perspective, so if we were to break any of the rules with regards to what we can access and we can’t access or the app wasn’t technically compliant then we would fix it. This is one of the main reasons that we do a lot of research ahead of taking projects on to make sure that we can deliver and get approval.
Status: MYTH (but you need to be working with the right people)
Apple/charge to submit and be on App Store
Again, not true, is completely free to submit your app to App Store and it’s completely free to host your app on the App Store. Apple does have a charging policy based on your revenue (see below)
Apple/Google Take a Commission
This is partially true, if you use the inbuilt payment gateways (Apple pay/Google play) then Google/Apple take 30% of the price you charge. But Google or Apple do not specify how much you have to charge so it’s relatively easy to work with 30% into your profit margin. 30% off feels excessive to clients, but when you consider everything it provides then it’s cost-effective. There are exceptions to using these payment gateways (see below)
I have to use Apple/Google pay
Again partially true, the simple rule is if the app provides the product then you have to use Apple / Google play. The easiest way to visualise this is if you did an app with video content/music content, document templates etc. that you charged for, then you would have to use Apple/Google play.
Because that content is delivered within the app.
However in the case where the product is delivered outside of the app then you’re free to use whichever payment gateway you want and the 30% doesn’t apply.
A good example of this would be UBER, the service is provided by the taxi driver/Uber so they do not have to use Apple/Google play. Likewise an app like eBay, the product is provided by the vendor as a physical product so again they do not have to use Apple/Google pay.
My app needs to be updated every year when a new OS is released (operating system)
There are no compulsory measures that say this as each new operating system is updated. Most apps need no change at all, but there may be subtle changes need to be fixed, these are normally in more recent times just ascetic changes.
Your developer will have a beta version of the new operating system at least three months in advance and will be able to carry out any tests for you, but in our experience updates are minimal
Apple/Google will remove my app if it’s not used
Not strictly true, they do have a policy of minimum two years update to iOS, what this means in simple terms it at least once in two years you have to do a small update to your app, even just a simple resubmission to make it compatible with the current operating system. Any apps that are on App Store with an operating system greater than two years old run the risk of being removed.
But usage of the app i.e. how many downloads has no relevance
The amount of downloads affects my position on the App Store
This is completely untrue, apart from where there are charts involved i.e. top revenue, most popular then your general listing on an app store is not affected by the number of downloads. you can, however, optimise your store listing and make sure you use the right keywords in your title and description. But there is no guarantee of position.
if you have a project you’re interested in looking at we are offering a free 30 minute consultation period where we will give you an honest unbiased opinion on your project, some options in the way that the system could be built and the various profit centres and business opportunities that it might have that you previously might have not thought of.