Search Engine Optimisation and Marketing (SEO and SEM)

Search Engine Optimisation  [surch·en·jun op·tuh·muh·zay·shun]

The research of business generating keywords and ensuring that the website peforms well under those phrases and keywords. This will then generate a high level of visits to enquiries/sales.
www.wikipedia.org

More and more online businesses are noticing the decreasing amount of free organic search engine traffic coming to their site from major search engines like Google, Yahoo and MSN. Organic traffic is a major part of any online business generating high levels of revenue. Its free and offers good levels of sales and enquiry conversion and is generated by consumers and businesses using search engines in order to find products or services online. Organically generated potential customers have searched for specific products and services before arriving at your site. This helps to increase sales conversions as the customer has already been qualified by the search engine before visiting your site.

The growth of the internet has caused the major search engines a number of serious problems listing the huge and growing volume of new sites within their databases. In order to maintain their market leading position they have had to look at new ways to index and list sites, offering the search engine user a more reliable and relevant results service. This can unfortunately lead to websites loosing listings within the search engine results, and receiving lower levels of search engine traffic, bringing about the need for constant monitoring and optimisation. As part of the search engines commitment to improve their service, they have made available guidelines and recommendations to help websites to fully index their sites within the search engine directories. This has been followed by a public commitment to constantly offer new guidelines each and every time a changes is made. This commitment will now help websites maintain their search engine listings and organic traffic.

Search engine optimisation (SEO) is the process of making the recommended changes to a website in order to maximise the sites free organic search engine traffic. It is an ongoing process that needs constantly monitoring. The process makes a site search engine compatible and with the correct optimisation allows each and every page of the site to appear within the search engine results. Each page can be targeted to a specific market area using a selection of keywords or phrases. It is also possible to control the search engine listing content creating specific marketable titles, and descriptions.

Search engine optimisation (SEO) is the key to a successful online business, it increases the profile of your business, bringing high levels of online exposure, increasing your sites popularity and generating increased levels of site visitor traffic.

Organic Traffic  [or·gan·ic ·tr·fik]

Web traffic which comes from unpaid listing at search engines or directories is commonly known as "organic" traffic. Organic traffic can be generated or increased by including the web site in directories. www.createanet.co.uk