SEO Case Studies

In order to show the importance of search engine optimisation and marketing to any online business, we have created 3 case studies from existing clients, across three different types of online business.

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Stolli Clothing Uk

URL: http://www.stolliclothing.co.uk

Business Type:
Ecommerce Store

Description:
Stolli Clothing is one of the UK’s largest independent Adult T-Shirt companies, specialising in a unique range of Adult and Soccer AM styled slogans and T-Shirts. Stolli T-Shirts have a cult following on ebay and have received national notoriety, publicity and national press.

Results:

• 1200% Increase in site Visitors
• 15 first page search engine listings
• Search engine listings indexed
• Every page of the site listed

Brief:
Stolli Clothing contacted Createanet in order to branch into new markets and to increase their current online exposure competing on a national level. The company had been concentrating on their existing ebay market and very successful ebay store. Createanet’s brief was to build and create a Search Engine Optimised website which would be designed to maximise exposure and organic online growth. The site would need to compete on a national level and would need to perform in a competitive environment driving high volumes of potential customers to the site.

Createanet  analysed the existing T-Shirt market, looking at keyword placement and assessing Stolli Clothing’s potential online business competition. Createanet  then began a competition analysis and assessed each sites online popularity and search engine saturation. Using the results of their findings Createanet then built a bespoke search engine and market optimised site for Stolli Clothing. The new site would be designed to compete at a national level and generating high volumes of free organic search engine traffic, while maintaining a stable level of organic online growth.

On completion of the site build and initial Search Engine Optimisation, Createanet were contracted to undertake an ongoing online search engine marketing strategy which would be designed to maximise the new Stolli Clothing site’s growth and to generate high volumes of potential customers and product enquiries. The strategy was to include targeted link building, search engine submission, social media optimisation and ongoing performance analysis and site optimisation.

SEO Services:
Search Engine Site Analysis, New Site Development,  Search Engine Optimisation, Search Engine Marketing and Social Media Optimisation.

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Creative Learning Solutions

URL: http://www.clsolutions.co.uk

Business Type:
Service Industry, Online Training

Description:
Creative Learning Solutions is an E-learning and training organisation that specialises in food hygiene and food safety training and certification using a bespoke learning solution which is available to use both on and offline. Specialising in tourism, hospitality and leisure industries, creative learning solutions offer a unique service to a specific client group.

Results:

• 723% Increase in site visitors
• 48 first page search engine listings
• Increase in online sales enquires.
• Search engine listings indexed
• Increased exposure
• Every page of the site listed

Brief:
Creative learning solutions had been trading online for 6 months before they approached Createanet about search engine optimisation and online marketing. Their existing site traffic had maintained a stable, level during this 6 month period with little growth, averaging around 3-400 site visits each month. They were looking to increase there site traffic and online exposure in order to generate more enquiries and sales.

Creative learning solutions is primarily a business to business service industry, catering to a very targeted and specific demographic group. As part of our initial analysis we analysed the sites potential online traffic in order to identify the key market drivers and to maximise the sites potential online exposure. We also completed a competition analysis and assessed each potential competing business site, isolating key areas of keyword popularity, the sites unique selling points and identified the sites market position. We used the data to create a search engine optimisation strategy for creative learning solutions.

On completion of the initial Search Engine Optimisation, Createanet were contracted to undertake an ongoing search engine marketing strategy which would be designed to continue to maximise the sites growth and to promote and develop the companies online exposure.

SEO Services:
Search Engine Site Analysis,  Search Engine Optimisation, Search Engine Marketing and Business to Business optimisation.

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The Fowey Hotel, Cornwall

URL: http://www.thefoweyhotel.co.uk

Business Type:
Hospitality industry

Description:
The Fowey Hotel is a beautiful hotel set on the banks of the river Fowey in Cornwall. The hotel is set in a unique, tranquil and beautiful location. The hotel itself features amazing sea views with a luxury, friendly and warm atmosphere.

Results:

• 2757% Increase in site visits
• 51 first page search engine listings
• Increase in online sales enquires.
• Search engine listings indexed
• Every page of the site listed

Brief:
The Fowey Hotel is set in a very unique location offering a very high standard of service and luxury. The hotel itself is situated in a quiet and peaceful location and does not receive much passing trade. As a result the hotel has to rely on traditional advertising in order to generate enquires and potential sales. The Richardson Group, who own the hotel, approached Createanet about Search Engine Optimisation and ongoing marketing. The brief was to generate an increase in the sites existing online exposure, generating online enquires and potential sales. The long term goal was to reduce the high cost of traditional paper advertising which had been performing poorly and to replace it with an online marketing strategy.

As part of our initial analysis we analysed the sites potential online marketplace both locally, in the Fowey area, and regionally in the Cornwall area. We proceeded by accessing the sites current market position and commenced a competition analysis of the hotels main business competitors. Analysing each sites market position, keyword exposure and listing saturation. We used the data from all of our findings to create a search engine marketing strategy which would be designed to maximise the quality of the sites traffic. Generating high volumes of potential customers which would convert to online enquiries.

The Richardson Hotel Group commissioned Createanet to undertake a search engine marketing strategy which would be designed to maximise the sites potential growth and to increase the sites national online exposure. The strategy was a great success, driving high volumes of potential customers and high converting sales enquiries to the hotel. This has lead to the Richardson Group reducing their traditional advertising budget and focussing on the benefits of online marketing.

SEO Services:
Search Engine Site Analysis,  Search Engine Optimisation, Search Engine Marketing and Social Media Optimisation.

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