A new website which provides retailers with crucial inside information on the world’s top internet shopping sites has been developed by a Torbay web design company.
Paignton based Createanet has designed www.imrgworld.org for the global e-retailing giant Interactive Media in Retail Group (IMRG). The site has been keenly awaited by businesses around the world that use e-commerce because it will provide them with a one-stop-shop for information, research and reports on the industry and on their competitors.
Internet shopping has experienced massive growth in recent years and continues to grow at 60 percent faster than high street shopping. According to IMRG’s Chief Executive James Roper — an internationally renowned speaker on e-commerce — last year the £46.6 billion spent on internet shopping accounted for 15p in every pound of retail spending.
“Retail growth is online and the internet is the dynamo of retail — it’s where all the growth is. That’s why it’s so important to gather and harness the information for other businesses to benefit from,” explained James Roper.
The IMR World website, which launched this week (28th January), provides tailored and independent research to businesses worldwide. It contains a growing portfolio of reports and resources to help inform, assist and enable businesses to thrive online.
IMRG was established in 1990 and is recognised as the leading industry body for global e-retailing, offering statistics on business trends to maximise the potential of electronic shopping. Until the launch of IMR World, IMRG provided a members-only facility for businesses including big names such as the Arcadia Group, John Lewis, Argos, Ikea and Homebase. Its activities span the e-retail spectrum — from online, telephone and mobile commerce, to digital TV.
Chief Executive James Roper approached Createanet’s Managing Director Kevin King last year to build a website for his company’s new venture IMR World.
“We needed an innovative website for a truly innovative project and the team at Createanet have been brilliant partners in helping us to develop this,” said James Roper.
“The new site will allow anyone access to the latest relevant information on e-commerce and they’ll be able to download reports on anything from credit cards to online dating,” he added.
Kevin King, managing Director of Createanet explained: “The team here at Createanet have developed a robust site for IMRG World which offers industry reports online to buy or download. ”
“It’s of special interest to anyone doing e-commerce reports on different sectors, looking at how they perform as well as offering detailed research into market places.”
He added; “IMR World chose us to design their website because they were confident we could do a great job for them. We now look forward to seeing how the site is received by the industry and hopefully working on more groundbreaking projects with James and IMRG in the future.”