Whitestuff Viral Campaigns

The Brief

We were approached by their designers to provide an online visual backup to their seasonal in-shop campaigns; these campaigns created a visual focal point for the shop and allowed the chain of stores to create a unique feel as the seasons and promotions changed.

Our Approach

After several meetings  it was decided that we would take their theme's and create on-screen animations, for each of the seasonal promotions. These animations would be based on the basic theme  and then animated with various styles of animation that fitted the design as well as contemporary music tracks to add humour and virability. To over-come the dreaded flash intro syndrome, we also instigated some cookie technology that effectively shows you the promotional animation the first time you visit the site, once it has been freshly launched and then subsequently hides it from view, unless you particularly select to view it from a dedicated link.

The Result

After three years of these viral campaigns they have now generated their own following and White Stuff regularly receive comments regarding when the next ones are coming up and how people look forward to seeing them. The appeal of these animations has not only created a higher site profile due to the virability i.e. people passing them around, but also have created a reason for people to re-visit the site on a regular basis.