Shaf Rasul Official Site

The Brief

After Shaf’s appointment to become the latest Dragon on the BBC Online version of the hit TV Program Dragons Den it had become necessary for Shaf to have his own web presence which can be easily updated as the journey of Dragons' Den and Shaf’s business portfolio continues to grow.

Our Approach

Shaf was very gracious and gave us a completely free hand to build his website, which we consider to be a very high compliment. We looked at the content that would need to be updated regularly and decided to make these areas fully content managed. Taking into consideration Shaf’s media profile, we decided to provide a gallery where members of the press can source up to date images, as well as a blog that provides the ability to make impromptu comments on day-to-day activities.

The Result

Shafrasul.com provides a personal website that can easily be updated by Shaf and his team.  The site also provides an archive of press appearances as well as a questions and answers section that presents business advice.

The site has been well received by Shaf’s colleagues and associates and we are looking forward to seeing it gain high levels of exposure.