Lawsons Shop

The Brief

We were approached by Lawson's after being recommended by business Link SW. At this time they had a single website, doing it's best to display the wide diversity of products that Lawson's can supply. Due to the sheer volume of products available, the navigation had become unwieldy and not intuitive to use. After our initial consultation with the company we discovered that their existing platform was built on an off the shelf e-commerce solution that was now proving restrictive in growing their online business.

Our Approach

We decided to split their three core elements of business up across three different domains, this would allow the site visitor to make clear decisions about whether they required their kitchen, working in products or cake service products, this effectively provided them four web presences under dedicated URL's. Number one was a central hub site which provided easy access to all three departments, as well as an area for special offers etc. Then each of the three dedicated departments, effectively had their own website, for ease of management these were all linked together via a central administration area, allowing the site administrator to easily control the products across all three domains. We introduced a number of initiatives into the site, including an order on line and pick up from store feature, which allows the site visitor to order goods online and pick up at the store nearest to their location.

The Result

Lawson's now have a network of sites that continue to grow, in both strength of visitor, numbers and turnover. The administration of the websites, have been greatly simplified allowing them to keep them constantly up to date with their ever changing range of products.